Ahmed Shaaban

Data Architecture

Enterprise Architecture

Decision Architecture

A decade shaping data platforms and enterprise systems across scale-ups, Fortune 500s, and sovereign infrastructure. The hardest problems were never technical. They were the decisions sitting on top. That's where I operate now.

Track Record

"Impeccable work ethics. Navigates complex environments to deliver crisp, effective tools supporting data-driven decisions. Goes the extra mile with ideas that enhance effectiveness beyond expectations."

Pierre-Éric Alix Melchy

VP of AI, Jumio

Founded Decision Support. AI workflow and decision analysis.

"Demonstrated strong strategic acumen, effectively bridging the gap between robust data governance and enterprise architecture to support our digital transformation and Vision 2030 goals."

Dr. Eyad Buhulaiga

Chief Data Management & Digital Strategy Officer, Saudi Energy

Governing Big-4 delivery for national-scale digital transformation.

"Extensive knowledge in everything data."

Harry Kasparian

CMO & CPO, HGreg

Bespoke CDP & Identity Resolution Engine. Anonymous-to-Known Omnichannel Activation.

"Always the go-to person for out-of-the-box solutions to tough problems. He brings practical ideas and different ways of looking at things."

Bakr Elsherif

Co-Founder & Board Member & Investor

Data foundations at Q-commerce scale-up.$180M+ in follow-on capital, 7× Series C step-up.

"Focused on the most elegant solution to technical challenges."

Dermot O'Hara

Director, Digital Solutions
GE Aerospace

"Knowledge and skills truly top tier."

Artem Voronin

AI/ML Engineering Manager
Ex-Meta

"Capability of resolving technical challenges is amazing."

Vidya Hegde

Senior System Engineer
IKEA

"High-level view of how businesses operate. Identifies gaps others overlook."

Matt Abeysekera

COO
Ceylon Solutions

"Delivers highly complex scalable solutions fast."

Mohamed Mossaad

Co-founder & CEO
Flextock

"Deep technical knowledge. Valuable addition to any project."

Peer Mohamed

Senior Solutions Architect
Hewlett-Packard

"Understood our needs and delivered. Careful and deliberate."

Steven Hayes

Director
Sable CRM

"Top marks. Fresh ideas and commitment to quality."

Sekher Seshadri

Solution Architect Lead
DXC Technology

"High-level view of how businesses operate. Identifies gaps others overlook."

Matt Abeysekera

COO
Ceylon Solutions

Decision Architecture Pillars

C : G

Circulation vs. Generation

If your board cannot distinguish capital in motion from realized surplus, it is governing fragility.

C·L·O

Fiduciary Stress Test

Care, Loyalty, Obedience. Multiplicative. When any factor trends toward zero, liability trends toward infinity.

wᵀΣw

Architecture Covariance

Risk propagates. Resilience is not how components perform in isolation. It is how they fail together.

−Σp·log p

Decision Entropy

The number of doors that could open, weighted by probability. Every additional scenario is additional exposure.

EV−(σ+H)

Value Realization

The headline number is never the real number. Subtract volatility and entropy before committing capital.

(p−y)²

Confidence Calibration

The Brier penalty. The board's most expensive failure is not the wrong decision. It is the wrong decision made with certainty.

R/(R+U)

Forecast Clarity

Signal over signal plus noise. High variance forces parallel execution across scenarios. None executed well.

PSI·FW

AI Decision Abstraction

Polarity and framing stability. The governance layer that survives vendor changes and model deprecation.

dF/dt

System Flow

Measure the edges, not the nodes. Every team can report green while system throughput declines.

O(1)

Minimalism

Remove before you add. Do not solve problems that do not exist. Constant time. Minimum complexity.

Ahmed Shaaban

BSc Computer & Systems Engineering, Ain Shams University

Kelley School of Business, Indiana University (U.S. Department of State Scholar)

The Practitioner Playbook

Shaaban LLC (ID: 2026-001950008), USA

Ahmed Shaaban.

The Retainer.